Our Mission

Empowering negotiators around the world

Our mission is to empower you to harness

your innate negotiation potential.

Negotiation transcends all aspects of our lives.  Each and every day, we negotiate. We negotiate with our colleagues, our clients, our suppliers, our family and our friends. Through embracing negotiation, we have the ability to optimise business performance, strengthen stakeholder relationships and transform our lives.


So, why do so few of us see ourselves as negotiators?


Quite simply, many of us fail to resonate with the traditional portrayal of a negotiator. Founded by award-winning negotiator, Donna Hughes, Launch strives to make negotiation accessible to all by challenging the stereotype of what negotiation is and what a negotiator looks like. 


We invite you to think differently about negotiation, to defy the stereotypes, and celebrate the diversity of negotiators around the world. Through our dynamic negotiation skills workshops, you will learn how to redefine negotiation in your own terms, harness your innate potential and embrace opportunities for negotiation within your life.

Defying stereotypes by celebrating the diversity of negotiators around the world.

It's time to tap into your potential 

Our Founder

Donna Hughes is an award-winning negotiator who is passionate about empowering others to harness their innate negotiation potential. 

Through her passionate, energising, and authentic approach to negotiation, Donna has empowered thousands of women around the world to harness their innate potential and embrace opportunities for negotiation in their daily life.  Donna has been featured by the International Leadership Association, TEDxYouth, Cambridge Science Park, The Female Lead, Women of Influence, Leading Women, Power To Fly, Women In The City, Women In Banking And Finance, amongst many other organisations.

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"You made me realize that I'm more of a negotiator than I thought I was!"

- Brian Loroway, Principal at Loroway Consulting Inc.

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